Maybe it's everyone coming back fresh after a break for Christmas and New Year, but whatever it is, I've been reading some extremely thoughful and thought-provoking posts in the past few days by some of our fellow business bloggers.
Take these five examples, for instance:
Andy Lark on Ten Ways Communications Will Change In 2005: [...] 1) Blogs become a prime-time communications vehicle. Communicators begin to grasp that blogging isn't about 'reach', it's about participating in and facilitating the building of communities. Community building becomes the new mantra for communications professionals. For the present, most still miss this point but generating Opportunities To See (OTS) via traditional media is increasingly considered against the backdrop of the ability of blogs, RSS and direct content feeds to speak to audiences in a more meaningful way and set the news agenda. All that talk about the death of advertising and rise of PR... it's true. Blogs are effectively tipping fuel on this fire. >> Full post.
Josh Hallett on A Guide To Media Monitoring With RSS: This is the first of what will become a series of articles on utilizing blogs for public relations. This initial installment will provide some basic instructions for monitoring the blogosphere. >> Full post.
Steve Rubel on The Silent Blogging Believers: [...] I have traded emails with dozens of individuals who work at well-known Fortune 500 corporations and have met even more face-to-face through events and one-on-one lunches. They all believe in blogging, yet have questions. They all want their companies to dive head-first into the blogosphere, yet feel insecure that they can sell it internally. This group is the five-ton boulder that sits up on top of blogosphere hill. You can feel its potential kinetic energy, yet it just sits there inactive, just waiting for some force of nature to give it a good shove. Our challenge in 2005 is to be that force. Let's befriend these folks, answer their questions, calm their concerns and give them the tools they need to sell blogging up the food chain. Why? The rising tide lifts all boats. >> Full post.
Robin Stavisky on Micro communications: News@Cisco (1): [...] News@Cisco is a study in the elegance of simplicity and the richness of content that only B2C companies, like Amazon or eBay, have been able to provide. The news portal demonstrates the ability to take an immense amount of information, hide its complexity away from the user, and enable anyone to find what they need on the $22 billion global company's site. In the next few posts, I will explore some of what Gretchen [Ushakova, heads of Cisco's news portal] and I discussed and the issues these represent for communications in an Internet world. >> Full post.
Jeremy Pepper on PETA doesn't play Kosher: [...] This is a great case study, though. Have us Jews learned nothing from the grassroots campaign for The Passion of the Christ? The best way to combat a grass roots campaign is ... with a concentrated grass roots campaign. >> Full post.
With thinking like this, it's a great start to the New Year!
Thanks Neville. I'm trying to be more interesting a read, to bring in cool interviews of people that I want to talk to. Ah, it's just an excuse for me to get to talk to people I want to meet. I wonder if I can get Elie Wiesel to talk to me!
I did get one "twisted shorts" response on my blog already, from someone that missed the greater joke with The Passion of Christ. The man who ran that campaign at Rogers & Cowan is Jewish. So, it was tongue-in-cheek that us Jews haven't learned anything from the movie.
Hate that movie, or love it, one thing is true: it had amazing grassroots campaigns.
Of course, the one obvious thing that could have been set-up for the fight against PETA is ... a blog. But, I'm not sure if this was a campaign that would be blog appropriate.
Posted by: Jeremy | 06 January 2005 at 02:06
Neville:
Thanx for the mention. I actually started writing that post before the holiday break, but didn't post it till 2005 since things tend to get lost around the Christmas/New Year week. Any writing always benefits from allowing it to sit for a while before reviewing it again.
Posted by: Josh Hallett | 06 January 2005 at 18:52
It was a great read, Jeremy. Yes, I got the tongue-in-cheekness!
Josh, yours ia a really valuable piece. I've already learned some things with PubSub that I didn't know how to do. Thanks!
Posted by: Neville Hobson | 07 January 2005 at 17:52