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  • NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

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    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

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2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

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    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.

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« Blogging jump-starts your relationships | Main | Skype is getting very interesting »

31 January 2005

Comments

Neville Hobson

My post was trackbacked by The Medicated Dad from a post by George Howell, that blog's author, which fundamentally disagrees with what I said in my post, ie, I like the way the GM blog is developing. George also articulates the view that "this is just another attempt by corporate America to pretend to engage their stakeholders, while really just reading from a script." See George's blog for the full post (link above).

So I left this comment on George's post:

George, I understand your view as well. But I don't agree with you that GM's blog is a pretence at engagement.

Whatever you think about GM's motives, the reality is that they have started a new communication channel that provides them with a means to articulate points of view, and visitors (customers and anyone else with a point of view) with a means to comment on what the GM bloggers say. As with any blog - and any form of interactive communication - that doesn't mean you should automatically expect that every (or any) comment will get any kind of direct response as another comment.

As I mentioned in my post, GM has addressed a specific comment with a specific post. I've done that on my blog, too, at times where a point raised by a commenter warrants more focused commentary than just leaving a comment. Not only that, the nature of search engine and other tracking means that the topic being discussed then gets its own better visibility.

I'd cut GM a little more slack. They are the first big non-tech corporation to put their toe into the blogosphere. The blog's been going just about a month and it's still developing. See what you think after another month!

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