Marketing blogger (and fellow IABC member) Angelo Fernando has converted his blog, Hoi Polloi, into a resource for focusing and helping relief efforts from Arizona, where Angelo lives, to Sri Lanka following last week's tsunami disaster in south Asia:
I began this blog, Hoi Polloi, as a MarCom and PR exercise nearly 8 months ago. I write for 2 magazines here in the U.S. and have been writing for LMD for the past 10 years, so it was a useful way to connect with my readers.
The tsunami of December 26th changed all that. It suddenly became not so important to cover topics such as Wi-Fi, and viral marketing, when tens of thousands of people in some eleven countries are dead, injured, orphaned and have lost everything they had, with no hope for the future. Their needs are fresh water, medicines, and a comforting hand of a loved one --not the latest mega-pixel camera, or that 40-gig iPod.
Such a tremendous commitment.