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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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« The Hobson and Holtz Report - Podcast #9: February 21, 2005 | Main | Hobson & Holtz on the Daily Source Code »

22 February 2005

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Listed below are links to weblogs that reference An open conversation with General Motors:

» Interview with Michael Wiley of the GM Fastlane Blog from Common Craft
NevOn: An open conversation with Michael Wiley of General Motors Neville Hobson and Shel Holtz interviewed Michael Wiley, Director New Media, GM Communications, at General Motors. Michael is responsible for the GM Fast Lane Blog. Here is my favorite qu... [Read More]

» An open conversation with General Motors from SMLXL
Neville Hobson has a relevant and timely post on his blog. A conversation with Michael Wiley, Director New Media at GM. This caught our eye at SMLXL since we mention Bob Lutz Vice Chairman at General Motors - who... [Read More]

» More on GM from BrandShift
Neville Hobson posts an interview with Michael Wiley of GM to talk about blogs and other new media. Wiley:To get beyond our old ways of communication with a new direct line of communication to all stakeholders. Typical communication is issuing... [Read More]

» About GM's online efforts from Conversations
About GM's online efforts [Read More]

» Un entretien avec le directeur des nouveaux medias chez GM from Blogs et Entreprises
Pour leur podcast hebdomadaire, Neville Hobson et Shel Holtz ont enregistré une conversation avec Michael Wiley, directeur des nouveaux medias de General Motors. Ils ont bien entendu parlé de blogs, à but externe ou interne, mais aussi de l'utilisat... [Read More]

» Un entretien avec le directeur des nouveaux medias chez GM from Blogs et Entreprises
Pour leur podcast hebdomadaire, Neville Hobson et Shel Holtz ont enregistré une conversation avec Michael Wiley, directeur des nouveaux medias de General Motors. Ils ont bien entendu parlé de blogs, à but externe ou interne, mais aussi de l'utilisat... [Read More]

» An interview with Michael Wiley, Director New Media, GM from Company Blogs
For their weekly podcast, Neville Hobson and Shel Holtz recorded a conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. They obviously talked about internal or external blogs at GM, but also of what GM will do with... [Read More]

» Produce Your Own Radio Show - GM Is from Agrimarketing Pros
If you still wonder if blogging and podcasting is something that has business applications then you ought to see what General Motors is doing. Although they have more than one blog, start with GM Fastlane. [Read More]

Comments

Robert Scoble

Hi Neville.

Great interview!

Can you introduce me to Michael Wiley? I'd love to talk with him.

Neville Hobson

Thanks Robert, glad you enjoyed the show!

Very happy to make that introduction. In hand today.

alan moore

what a great article and I wish I had come across it earlier, as I have just put to bed a book entitled Communities Dominate Brands. You can find more about it at oour website or at www.futuretext.com

we talk about the small block blog and about the fact that Bob Lutz has taken up blogging.

I find it fascinating that GM has embraced these new technologies as more open yet more direct channels to their stakeholders. Equally by the the use of perceived unmediated communication a company is able to build greater levels of trust with their stakeholders.

For any company i bleive this will have to become a central pillar of any business and marketing strategy. As we become less trusting of conventional and interruptive marketing communcations.

Moving from push to pull based initiatives like the Fordhybrid site makes complete sense to me. It is what SMLXL would describe as engagement marketing.

If you fancied revewing the book do let me know.

Morgan McLintic

Great interview Neville - thanks for taking the time to document it. If ever testimony were needed for how open communication between companies and their stakeholders were needed, this is it.

Morgan

Morgan McLintic

Also, I'm interested in the survey which shows 20% of journalists are using RSS. Is this an internal survey? Are those US journalists? Any sector orientation? Mainly for online pubs or print and broadcast too? I'd certainly like to see those stats, if they are available.

Morgan

Neville Hobson

Alan, when I first heard that GM had started an executive blog, my initial reaction was like that of many others in particular those in the communication profession: big traditional bricks-and-mortar business, nimble move, yet a most unexpected entrant into a communication channel that is unstructured, uncontrolled, dynamic, new, etc.

Yet the more you think about it, the more you ask: why be surprised? An executive blog is the perfect channel to do the things that Michael told us about in our conversation with him yesterday. So they went ahead and did it. As with their experiments with podcasting: try it out, see what happens. Learn, adapt, keep doing it. Build those connections. Building trust, as you say.

It's such a great approach, one I wish more companies would do. You don't necessarily need to analyze and plan and strategize for weeks - just do it. If GM can do it, why not Unilever, Shell, Nokia, Airbus, Novartis, Heineken, Repsol, etc, etc. Just a random list of names that comes to mind. All companies who say the customer is key.

I don't know if this is engagement marketing, cluetrain (or even Hughtrain), but whatever it's called, it's pretty powerful stuff.

Neville Hobson

Good questions re the survey, Morgan. Michael didn't tell us much more than what you heard in the podcast. Maybe he might be able to let us know a little more.

Michael Wiley

We conducted a survey on our media website during the recent Detroit Motor Show. It wasn't a scientific study, it was an informal, opt-in survey. The question was phrased something like "Would you be interested in subscribing to RSS feeds from GM Media Online?" Hope that helps. Also, regarding the podcast, it has been downloaded about 9,000 times as of this morning.

Morgan McLintic

Thanks Michael - that helps. Appreciate you sharing this.

alan moore

Neville, I agree that in many ways that it is about a common sense approach to communicating.

If you have the tools why not just get on with it?

I suspect this a great deal to do with internal culture at GM - Michael?

Because many companies would be unable to respond in such a positive way. SMLXL has recently been involved with a global brand working with them on how they could better engage with their customers, ultimately to create greater customer advocacy, and drive sales. But will they be able to tear themselves away from their traditional ways of doing things? I am suspicious - because their internal culture holds them back.

The great thing about blogs and podcasts - in fact any digital media, is that it is not costing tens of millions of dollars to create the ads, buy the media etc. Whilst the measurement of success - eyeballs - does not really translate into how successful you have been. And in todays world one-way flows of information seems truly antiquated. These new media channels enable one to refine, refine, refine, and aggregate audiences over time. They are more contextual and therefore richer for those that want to engage.

Neville Hobson

Alan, culture will play a big role in any company starting on this road. If an organization has an open culture, with a climate of transparency in their communication, it will likely be a lot easier for that organization to take the first steps. Even in a large diversified organization, where openness may not be pervasive, that could even be an open 'mini culture' within the overall organizational culture, if there is a leader willing to make the jump.

In GM's case, I imagine that climate exists. Plus, of course, an enormous aid to actually doing it is when you have one of the most senior executives on board. If the vice chairman is willingly involved, then it will happen, as we see with GM. It's interesting to note Michael's comments re initial discomfort from the company's lawyers that was dispelled.

I've frequently argued in this blog that communicators who don't grasp the nettle, so to speak, will miss the boat as channels like blogs will be taken up by more organizations sooner or later, with or without the participation of the communication professionals.

It's very easy to argue that any company should just get on with it. The potential benefits are very clear to many people, but not to all. The reality is that in most companies there are many hurdles to jump in getting approvals to starting a blog. Many people have a stake in the outcome and are wary of potential risks and the potential threats to their roles in the business. Just like any new way of doing things - it challenges the status quo.

amresh

Dear Sir,
I "AMRESH KUMAR CHOUDHRY",resident of Sangam Apartments,261(First Floor),Pocket-24,Sector-24,Rohini.New Delhi-110085 bought Tavera-B3 which has registration no.--DL3CAE1067 on 11/03/03 at 7:30pm keeping in mind the reputation of General Motor’s but I am very dissatisfied just after 12hrs of delivery.

There is a big colour difference in the body piece which is below the Grill & above the Bumper on the left side of the vehicle.I couldn’t notice the colour difference at the time of delivery as there was dim light(improper light arrangement) in the delivery bay. Although we had strongly requested the executive to allow us to inspect the car outside the showroom but he flatly refused for this. Early in the morning I noticed this defect and brought the car to the Regent Automobiles; but they are saying they will replace the defective part.

But matter of the fact is why should I accept this defective car when I had made full n final payment of Rs726358 for brand new defect free car. The company should have ensured that a defect free car is delivered to me. This is company’s fault why should I suffer for this.
Apart from this post delivery experience I had bitter experience prior to delivery also as I was illinformed by the inhouse finance people regarding the bankfinance approval.Which delayed the delivery by almost one week and caused too much of inconvenience to me as I needed the car for my father who is undergoing treatment.

Kindly replace the car immediately and provide me proper compensation for all this .I feel totally cheated and mentally harrased as I had spent my hardearned money on this car.This defect may be minor for you but it is major for me as this is my first car and also getting the defective piece replaced will further devaluate the value of car by good percent.

Waiting for immediate solution .

Thanking You.

Your’s Sincerely

Amresh Kumar Choudhry
9810925629

Neville Hobson

Amresh, you're writing about your complaint in the wrong place, I'm afraid. This blog isn't anything to do with GM.

As you're in India, you need to raise the matter with the dealer from whom you bought the car. If that doesn't work, then you could check on the Chevrolet India site for contact info -

http://www.chevrolet.co.in/

BRAD LYKINS

Why doesn't GM create a chopped top 4 door new style 1972 mini-vega wagon that looks like a RX-8 door style with a removeable top over the front 2 seats then go up 6" with 2 windows that will slide open either direction on the frontside and a little chevy window on each side that will light up certain colors but wouldn't show on the inside, then make it a 6 seat pro- streeter for the parents to have fun with. Then create it with a all wheel drive system and put 31 x 15.50 x 15" mickek thompson tires with 10" of suspension travel on it.For power instead of mazdas 20b rotory engine create a more powerful 4 cylinder rotory with twin turbo.In the magazine modified febuary/2004 they have a RX-8 with a 20b engine that will rev to 11,000 rpms,now thats what I'm talking about!!!Power-Fun-And Ready To Run

BRAD LYKINS

Why doesn't GM create a chopped top 4 door new style 1972 mini-vega wagon that looks like a RX-8 door style with a removeable top over the front 2 seats then go up 6" with 2 windows that will slide open either direction on the frontside and a little chevy window on each side that will light up certain colors but wouldn't show on the inside, then make it a 6 seat pro- streeter for the parents to have fun with. Then create it with a all wheel drive system and put 31 x 15.50 x 15" mickek thompson tires with 10" of suspension travel on it.For power instead of mazdas 20b rotory engine create a more powerful 4 cylinder rotory with twin turbo.In the magazine modified febuary/2004 they have a RX-8 with a 20b engine that will rev to 11,000 rpms,now thats what I'm talking about!!!Power-Fun-And Ready To Run

Neville Hobson

Hey Brad, great suggestions. But this isn't the place for them! You should head over to the GM FastLane Blog and leave a comment there so that it's seen by their executive bloggers -

http://fastlane.gmblogs.com/

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