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  • NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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  • For Immediate Release
    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.

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« Communicators give top marks to GM | Main | Citizen broadcasting demonstrated »

24 February 2005

Comments

Kevin O'Keefe

You discuss not being able to identify a profit model for blogs and how quitting one's jobs to blog may be like one of your brother's quitting his job as a construction defect's lawyer to play with a train set at home (believe it was).

It's ironic that lawyers may have the best profit model for blogs of all professions and business people. Lawyers have for hundreds of years marketed themselves by speaking, writing and getting interviewed as a means to demonstrate their expertise for their target audience.

So blogs focused on a niche area of law read by regular readers in the target audience of the lawyer have huge value. Blogs establish one as a reliable and trusted authority - an expert. It is a small step from seeing someone as a expert to hiring them when you need such a expert.

Lawyers charge hundreds of dollars per hour. Blogs bring them work. Blog publishing is working for customers of my company, LexBlog, which offers a turnkey professional marketing blog solution for lawyers.

The brother who is a lawyer representing insurance companies on construction defects could do a construction defect law blog (heck, I would do it for him to demonstrate the point for you). Content would be news and legal cases on the subject plus his insight and commentary. He will not only be all over the search engines on the subject, he will be read most in house counsel at insurance companies dealing with the subject. He will be contacted by trade magazines, he will be invited to speak on the subject and he will be contacted by people from throughout the country he could have never reached but for the blog.

Identify an area or a locale, learn how to blog and grow your business as a lawyer. Now that's a profit model for blogging.

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