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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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« Blogging and RSS make the event | Main | United Nations Foundation starts a blog »

16 February 2005

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wegglywoo

by focusing on the somewhat fossil-hunting activity of sharing static music files, i think the ppl developing the handheld convergence are missing a major trick.

in a few days time, the nintendo DS will be unleashed onto the social network of cashed-up 18-35s. i work near a shop that's been demoing these handheld game devices, and i've never seen the levels of enthusiasm for a new product as i have for these little puppies. ppl are literally stopping in their tracks and walking in to the shop for the chance to experience the DS first hand. levels of interest commensurate with a free lunchtime lingerie parade/chocolate tasting.

and what does it do, this DS? it offers users the ability to form spontaneous LANs and play games/interact over those wireless networks.

video gaming is the cultural technology of the 21st century as cinema was of the 20th. the n-gage, a half-hearted attempt at meeting the needs of this cultural aspect of the convergence, didn't go far enough, and wasn't successful enough to capture the attention of the convergence gurus. which is a pity.

i predict that in five years' time, mobile gaming will be as, if not more, significant in ppl's sociocultural landscapes than TV is now. they will discuss the gamescapes that they inhabit in the same way that they currently discuss 'desperate housewives', or other viral TV shows.

i believe that the ability to interact with others in a socially meaningful way will be a more compelling hook for emerging handheld technology than the opportunity to steal, swap, and listen to the pet shop boys greatest hits on your phone.

and the sooner we stop calling these things in our pockets 'phones', the better.

Neville Hobson

Thoughtful commentary, wegglywoo, thanks. An interesting take, re mobile gaming, one that I've read others speaking about too.

Mobile gaming, phones, music, podcasting... it's all extremely meaninful in the context of what you say: "i believe that the ability to interact with others in a socially meaningful way will be a more compelling hook for emerging handheld technology than the opportunity to steal, swap, and listen to the pet shop boys greatest hits on your phone."

What I want is one device that can do all such things!

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