The last time I looked at the sign-up wiki for the London geek dinner next month, there were some 80 names. I looked again just now - and it's 127.
Undoubtedly that has something to do with it. Yet I think it goes a bit deeper than that (no offence, Robert!).
Take a look at some of the people who have signed up. Geek bloggers, naturally. Plus people like me - communicator geeks involved with blogs. Quite a few journalists. Some BBC folk including from Backstage (check that out if you haven't yet). DopplerRadio will be there. As will be some Microsoft UK bloggers.
A political focus as well, with at least one very interesting participant who plans to be there - the owner of the "Posted by melissa" moniker on Boris Johnson's blog (he's the MP for Henley, if you want to know).
That's quite an eclectic mix. And I bet this event will be the most podcasted one of its type so far this year. Or at least set a record for the most margaritas consumed at a geek dinner (it takes place at the Texas Embassy restaurant). Or model Hugh's bespoke T-shirts. Or all of the above...
Just looked at Hugh's post today - he says the numbers could get up to 200.
Looking forward to meeting as many as possible on 7 June!