Podcasting is no fad
A tip from Constantin Basturea led me to the new travel podcast site from airline Virgin Atlantic, launched last week.
Produced for Virgin Atlantic by Rainey Kelly Campbell Roalfe/Y&R and Manning Gottlieb OMD, and created by podcast producer Loudish, the first topics in a series of podcasts - guides to New York - is available now.
You can subscribe to the RSS feed (which already offers 5 New York podcasts) and get all the podcasts in your preferred podcatcher, or download the airline's bespoke podcatcher and segregate each podcast into discreet channels.
It looks like Virgin Atlantic is doing all the right things in their approach to using this medium as a complementary communication tool:
[...] As well as telling you about the city and what's on, a podcast will enable you to take your guide on your iPod, ensuring you get the most out of your visit. It's an excellent companion to the practical and informative information that is already on the Virgin Atlantic site.
There is a comprehensive FAQ on the site that explains how to get the podcasts, how to install the podcatcher and other info. Well written and very easy to understand.
A Netimperative story yesterday provides further insight into Virgin Atlantic's plans for podcasting:
[...] Breda Bubear, head of advertising and communication at Virgin Atlantic said: "We believe that providing travellers with relevant destination content will help them plan their trip, and giving it to them in a portable format will enable them to make the most of their time away."
The podcasts are to be followed by guides to other destinations as well as more in-depth broadcasts on the airline’s destinations, from live radio shows to what’s on guides and personal experiences.
If anyone still needs convincing that podcasting as an effective communication channel, whether personal or business, will not be simply a passing fad (David Coursey at ZDNet - are you listening?), moves like Virgin Atlantic's is strong evidence of that.
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