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  • NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

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    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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« Konfabulator 2 rocks | Main | First the foundation, then the PR »

06 June 2005

Comments

Regina

Thanks for the posting. I wrote a post on this and trackbacked to you. Glad we have connected. I met Elizabeth recently and she spoke very highly of you and your work.

David Topping

I’m not sure of the Netiquette of blowing someone else trumpet for them. I’m absolutely sure that this is something very close to Neville’s heart and I can’t stress how important I think it is. When I worked with Neville in a commercial environment he taught me that if you want to get your message out to your targets then you absolutely, with no exceptions, must have created an environment where your employees understand your message, believe it and can engage in the success of your company. Not by shouting at them but by making sure the message is simple enough, clear enough and compelling enough for them to believe and engage with. It should be obvious that if you can’t make it those things for an internal audience then you have no chance at all of having an external audience understand it. It should be obvious that if the employees believe the message but have to work in an environment of fear and threat then the message will inevitably be modified by their attitudes to their employers.

If the message isn’t clear enough then you probably have to start looking at your company strategy and changing it!

This is doubly true in a world where employee blogs are becoming a way of engaging with external audiences. If you look at the analogy of membranes between your company and its market and the attempt to use blogs to break through the membrane, it becomes pretty pointless if there’s a doubly thick membrane between the senior management of a company and the employees.

It’s nice to see a piece of research which shows that the “fear and loathing” management model is a disastrous one to follow.

Neville Hobson

Regina, thanks for your comment. I read your post. Glads you got the link in there to the Forum (I missed that).

David, thanks for that. The membrane analogy is perfect.

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