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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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« The Hobson and Holtz Report - Podcast #49: July 11, 2005 | Main | We're not afraid »

12 July 2005

Comments

Dennis Howlett

Is this the way to have a go at their PR? I don't think so.

Adrian

Who am I? The answer lies at www.haveyoursay.com

Dennis Howlett

I've offered Adrian a few pointers (if I could put a wink or two here, I would!) He has a great opportunity to get 'the' story. Of course, the PR bunnies will hate him if he delivers...

Dennis Howlett

I've offered Adrian a few pointers (if I could put a wink or two here, I would!) He has a great opportunity to get 'the' story. Of course, the PR bunnies will hate him if he does the business...

Nevon

Dennis, I think it will be very interesting to see how this develops and what influence any blog post might have played.

Not to mention a successful resolution of Adrian's actual and real issue, of course ;)

Shel Holtz

I've no doubt of the sincerity or accuracy of Adrian's message, but I wonder what the impact of a similar campaign might be on a company when the complaint is not legitimate. An activist group, disgruntled ex-employee, labor union, or any of a host of opposition groups could use this tactic to damage a company that has done nothing wrong. Scary.

Dennis Howlett

Go get 'em fella!

Hans Mestrum

I agree on Shel's comment. We also discussed this at the Blogstorm at Ogilvy in Brussel. How can we check integrity of both company and weblogger? And besides this, the weblogger is in control and when he writes things which are not true it will be in the collective brain of internet forever. What about that? Indeed, scary.

Dennis Howlett

I don't buy this what happens if it's wrong/untrue stuff. If the blogosphere is self-regulating then rubbish drifts to the bottom doesn't it?

Nevon

Hans, good points. I'd agree with you (and Shel) that anyone posting untrue commentaries on a blog that attack an organization could cause major damage to that organization.

Yet such actions have been going on for years on websites by less-than-scrupulous people, so there's nothing new there.

I think it again illustrates a strong reason why an organization and its advisers (PR agency, for instance) must invest time and effort in paying close attention to what's being said about your organization on the internet. That includes blogs.

Dennis has an interesting point, don't you think?

Hans Mestrum

@neville and Dennis: yes I hope and think the blogosphere is selfregulating, but again when the 'conversation' starts the damage is done. Ok you can have this communicated but the thrashes on the internet cannot be wiped out even if they are untrue. But as you said Neville: nothing new there. But think of this: 85% of the marketeers is not reading blogs...?! So who is paying attention? Not many now.

Eloi George

I think the damage can always be mitigated.

All the company would have to do is sue Blogger X for libel and send out press releases after winning the judgement.

The media outlets would eat it up -- "Blogger Gets Busted For Bogus Banter".

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