BBC News: Thousands of people have downloaded a Suffolk vicar's sermons after he posted them on the internet last month. The Rev Leonard Payne, Vicar of St Nicholas' Church in Wrentham, said the response had been overwhelming after he posted them on the Apple iTune store. "We were stunned. Within a short period of time, over 2,000 people had downloaded one of them," he said.
If you can now subscribe to your local vicar's sermon podcasts via iTunes, this is definitely the new "mass market" (which would be a pun if he were a Catholic priest).