BBC News: Fashion store H&M has done a U-turn and says it will drop Kate Moss as the face of a campaign after drug allegations. Tabloid newspaper claims that Moss had snorted cocaine initially led H&M to condemn the British model but vow it would continue using her. Many of H&M's customers are teenage girls and the chain said in a statement that Moss was "inconsistent with H&M's clear dissociation of drugs".
A dilemma for any company with a high-profile A-list celebrity who makes the new headlines for all the wrong reasons, even more so for a publicly-listed company like H&M with a strong sense of corporate social responsibility.
It gets worse, though, as a BBC News report today says:
Supermodel Kate Moss is to be investigated over claims she has taken cocaine, Scotland Yard has said. Assistant Commissioner Tarique Ghaffur ordered an inquiry after newspapers alleged the model used illegal drugs. It has not been confirmed whether police will interview Moss, who has refused to comment on the claims.
If all these companies as well as Moss' publicists and the Storm model agency have crisis PR plans, now's the time to be ready.