IBM's credible message: Blogging means business
Two senior IBM executives are featured in an informative and engaging series of audiovisual presentations that present the case for blogs as strategic business tools.
Presented by Harriet Pearson, IBM's Chief Privacy Officer and Vice President for Corporate Affairs, and Willy Chiu, Vice President of IBM's High Performance On Demand Solutions Group, some very interesting facts are included in this communication about IBM's own blogging initiatives:
- IBM now has between 12-14,000 active employee bloggers from 73 countries
- The company's internal Blog Central has over 12,000 users who post regularly
- Over the past year, the number of users and blog posts have quadrupled
- "Blogging is the glue that brings all the experts together within the company"
Neither Pearson nor Chiu are bloggers themselves, as BL Ochman points out: "The credibility issue with these executives discussing blogging: neither has a public blog. If they believe in the value of blogging, why aren't they doing it?"
I don't think credibility is an issue here at all. What I get from this communication is seeing and hearing two senior executives who talk about a topic in the broad context of building communities in the marketplace in a way that leads me to believe that they know what they're talking about. And it's not about blogging itself - it's about an enabling tool. Think of the primary audience this message is directed at (large enterprises) and then think about communicating with that audience about a topic in a way that is likely to appeal to them. Likely, too, is the fact that the majority in that audience won't be bloggers either.
Mind you, if both executives did have blogs, that might add to their credibility with some in the primary audience. It might also enable anyone to engage in dialogue directly with both executives as well as get a sense on a more personal level of who they are. (Actually, you can get one sense of that - one clue is to look at the 'about' information on each exec which includes a brief list of which blogs they read. My podcast co-presenter, Shel Holtz, would be pleased to note that among the blogs Harriet Pearson lists is Shel's.)
Nevertheless, this is powerful communication delivered by credible people on a topic that many in large companies don't see as a valuable business tool at all. I'd say the information IBM is presenting will help them see the light.
Nice work, IBM.
IBM | Blogging Means Business (Flash-based or static HTML pages)
Related NevOn posts:
Hey Nevon, just a minor point: both Harriet and Willy have blogs on the IBM intranet.
Posted by: James Snell | 04 October 2005 at 16:05
James, thanks for that bit of extra knowledge.
I think that's a useful fact that could be mentioned somewhere in the presentation material. Adds to their credibility and of course would head off any questions about do they blog or not.
Posted by: Nevon | 04 October 2005 at 17:31
Neville, thanks for your post on IBM's "blog feature," and your encouragement to Willy and me to have our own blog. As James pointed out, we are both blogging, but we are doing it withing IBM's intranet, engaging our 320,000 or so colleagues.
My real goal is to get not just me into the blogosphere, but to encourage 10 or 100 or even 1,000 smart IBMers to join the conversation! Even so, next step for me personally is to blog outside of IBM's firewall...probably, since I've been working a lot on health care policy, on IBM's Healthnex blog (shamless plug, yes I know--see http://healthnex.typepad.com/web_log/). Watch this space!
Posted by: Harriet Pearson | 06 October 2005 at 23:48
Harriet, thanks for your comment. That's an impressive resource you've linked to. Very interesting to see what IBMers are talking about in the healthcare area.
Looking forward to reading your thoughts and engaging on your new public blog!
Posted by: Nevon | 09 October 2005 at 22:31
Neville:
If you check out HealthNex today, you'll see that how were extending today's news about IBM's genetic privacy policy in a blog post on this important topic.
http://healthnex.typepad.com
Posted by: Jack Mason | 10 October 2005 at 16:07
Jack, thanks for that info. If I were in the healthcare or a related area, that is a blog I would definitely want to be paying close attention to.
Posted by: Nevon | 10 October 2005 at 22:10
Some of the bloggers are doing it for the sake of earning their living hoods but it doesn't mean everyone is intended to do so.
Posted by: Kirsten | 31 October 2005 at 07:57