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« The anatomy of HIV | Main | Clueless BrandWeek magazine »

10 January 2006

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Listed below are links to weblogs that reference GM videocasts new concept car:

Comments

Rob S

We'll see more of these advercasts in the near future as the big corporate sloths copy each other like mad people. Sprite has one. But how effective are they? I'm inclined to believe that the people following the FastLane blog are either GM fans or communications professionals looking for a GM story. Not exactly the folks that GM needs to reach in order to change the attitude towards the output of American auto companies.

On the subject of the concept car. This is a company that needs to innovate in the cars that real people drive. I drive a Chevy Malibu. It's a good car but it could be a whole lot better. Where are the Malibu hybrids?

On the advercasting front. It would also be worthwhile for GM to team up with content providers who reach an audience that aren't already converted or earning a living by following the company. And no amount of corporate communication or innovation can make up for the lousy experience that customers have at the dealership.

neville

I'm sure you're right, Rob, re seeing more of this type of communication by other organizations. An advercast, you say. That's a new word for me! I guess you mean using a video sequence like this one as an advertisement? If so, I wouldn't call this an advercast. It might indeed be advertising, though, if we accept this definition of advertising on Wikipedia:

"Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion."

The only bit of that definition that doesn't seem to fit here is the word 'paid.'

As an observer and commentator on how GM is using new media channels like blogs and podcasts, I think this videocast is an effective use of the medium. That doesn't necessarily mean it's also effective communication. Much depends on the objectives for this effort and how the results will be measured. Info on that would have to come from GM or their PR agency.

Brian

I love the Camaro Concept. I think it looks great. GM needs to build this and have it available early 2007 or late 2006. Ring in 2007 with a Camaro. My question is why not use some design characteristics and build a better looking Impala and Monte Carlo and go back to rear wheel drive. Front wheel drive was preferred because of traction in inclement weather. Whith all the traction control systems available rear wheel drive can get around as well and the torque steer is not there. My current interpretation of the Impala and Monte Carlo is a blown up Cobalt.

Steven Csajka

Thank You!!! Thank You as a total Fan of Chevrolet Finally a fix for the Ford Mustang. Ok Pony boys !! This Camaro is totally cool!!! Lets try the Corvette motor and build. I will buy ..just let me know colors.

JAIME CUAMATZI

HELLO, MY WIFE AND I HAVE JUST ATTENDED THE 2006 AUTOSHOW. THIS YEARS SHOW WAS PRETTY AWESOME. WHAT MADE THIS SHOW SO AWESOME FOR US WAS THE CONCEPT CAMARO. WE WERE DRUELING WHEN I SAW THIS CAR. MY WIFE AND I COULDN'T STOP STARING AT IT. WE WANTED TO KNOW HOW SOON THIS VEHICLE WOULD GO INTO PRODUCTION. WE ARE REALLY CONSIDERING BUYING A HIS & HERS. PLEASE MAKE OUR DREAMS COME TRUE. WE ARE CAMARO LOVERS. ANY NEW INFO, EMAIL US. THANK YOU.

Sandy Stark

Hi kids,

Been telling you this for 25 YEARS NOW! You should have hired me. Top too chopped,compound curves are not , and the front fascia doesn`t follow the lines. Close ,but not quite. I admire the effort though. If you recall the gt40 had a beautiful front end but suffered from "bedonkadunk". Junk in the trunk. Coke bottles work if you remain faithful to purity of design.aerodynamics have restricted free expression to the point of nausea. Dont be afraid to angle the leading edge of the front end for an agressive line a la 80`s bmw`s on future sedans.
It seems unfathomable to me that you can`t find designers who have a sense of proportion and beauty. The Impala of new is only slightly less offensive than the old. Are you blind or hamstrung? Let`s open a real dialogue about the raging problems facing your company. I am happy to help on myriad levels of which I have knowledge.

Lol,
gofastsandman

Joe Lorincz

I love the concept. GM came through on this Camaro. I wouldn't be upset if the interior design changed at the guages but the exterior is sensational.

neville

Guys, thanks for commenting about what what you think about the Camaro and GM. However, this blog isn't the place for that. You're unlikely to get Bob Lutz' attention by commenting here: you need to do that on the GM fastLane Blog -

http://fastlane.gmblogs.com/

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