Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, job hunting, Flash and more, liking long FIRs, trackbacks), upcoming meeting with Danish bloggers, the music.
Show notes for January 19, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Copenhagen, Denmark, and Concord, California, USA.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
- 00:30 Neville intros the show; hotel network and Skype; special podcast edition coming up from Palo Alto in March; what the show’s about; how to give your feedback; show notes
- 03:40 Taking advantage of breaking news - our interview with Pete Blackshaw of Intelliseek on January 17
- 08:30 An upgrade for Skylook, the Outlook plugin that lets you control Skype
- 11:55 IABC's new buzz forum and IABC Belgium Chapter President Gerry Murray's new podcast
Feature - Corporate Blogging:
- 17:46 The broad topic of corporate blogging - topics for today's discussion
- 20:04 Should your CEO blog? (should the question be "Why should your CEO blog?")
- 23:34 What if the CEO's not very articulate? Should he or she still blog?
- 24:53 Ghostwriting a blog for a CEO - What is it? Is it wrong (and if so, why?) Is it 'good communication'? A wide-ranging discussion on internal and external executive blogging
- 34:51 "The CEO shouldn't be wasting his/her time on blogging" So what is the CEO's job? And a bit more discussion on ghostwriting and human voice
- 40:29 The CEO's not the only employee in the company who can blog
- 41:40 The risks (and responsibilities) of employees articulating strong personal opinions on their blog - the example of Robert Scoble's commentary about MSN Spaces in China
- 46:38 Do you need PR if you have a blog? A discussion on Shel Israel's post about startups that says you don't, at least to start with
Listeners' Comments Discussion:
- 53:24 Tom Raftery's thoughts on blog comment spam, Captcha, .htaccess and how to prevent spam getting to your blog
- 60:30 Peter Chen on online editors and blog integration
- 64:28 David Phillips on aves and thuds and exploring public relations as relationship management
- 68:49 Sebastian Keil on CVs, podcasts and RSS, and rates FIR
- 72:14 Michael Soulier sends us his first audio comment (his first to any podcast, he says) about Flash, Word, web pages and functionality
- 80:00 Mike Strock doesn't mind 80-90 minutes of this show, and tells us why he bought an MP3 player
- 81:15 Dan Karleen enjoys the unpredictability of a podcast in the age of rewindability that may run 55 minutes, or 70 minutes, or perhaps even 60 minutes on the nose (and we wonder what Sallie Goetsch will make of "rewindability")
- 85:13 Shel reads Eric Eggertson's post about a PR agency's guarantee of accountability in the PR profession, a trackback on Shel's and my blog to show #103
- 87:20 And talking of trackbacks, Constantin Basturea's post trackbacked to the Pete Blackshaw interview
- 87:41 Neville's meeting up with the leading lights of the Danish blogosphere on Saturday
- 89:17 Shel wraps the show; how and where to send your comments; where to find the show notes
- 90:20 Outro podsafe music via the Podsafe Music Network - Betty by the Lascivious Biddies
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at email@example.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We'll be happy to see how we can include your audio contribution in a show.
So, until Monday January 23...
(Cross-posted from For Immediate Release, Shel's and my podcast blog.)