Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft blog censorship in China; the press release padding trap; Edelman's new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners' comments discussion (moving to the Bay area, differing roles of PR and marketing, Montreal not Toronto); the music.
Show notes for February 2, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you'll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
- 02:11 Thanks for your support for voting for FIR on Podcast Alley - now at #3 in the Business category
- 03:11 New Dew Flash player in the show notes - you can just click and listen to each show
News and Commentary:
- 06:02 The heated debates about Google's search-censorship in China continue; Rubber Room Radio's comment to the Daily Source Code #326; hanging Google out to dry over their 'Do No Evil' motto
- 12:51 Google gets a pasting over their earnings announcement; little communication from Google; a BBC reporter's take on what Google's like; is Google just arrogant?
- 20:01 Microsoft's blog-censorship in China also attracts criticism: unlike Google, Microsoft responds with some positive action
- 23:34 Skype to offer audio-conferencing services, and signs a deal with Warner Music to offer music from A-list artists as ring tones
- 28:35 The press release padding trap: don't just copy-and-paste press releases into your blog post, says Performancing's Chris Garrett - add value!
- 33:11 David Murray shouts out
- 33:23 We listen to the first episode of earSHOT, the new podcast from Edelman PR presented by Phil Gomes. So what did we think?
- 39:40 Shel talks about another new PR podcast out of the US, PR/PA Ideas To Use from Novita Issue Communications; Neville wonders when we'll see the first one out of the UK
- 41:29 Podcast User, the first online magazine about podcasting and podcasters, launches
- 43:46 Communications in the European Union are key to every citizen's understanding of the EU, says Philip Borremans, highlighting a new white paper on communications for the EU which is a step in the right direction this time
- 51:43 Is citizen journalism dead? A look at Dan Gillmor's Bayosphere experiment and why he's abandoning it; how the citizen journalism concept can work within organizations
- 57:08 "Candidates must have a Google Page Rank of at least 5. And/or an Alexa Rank of at least 750,000 or better. Candidates with at least 1,000 Google hits on their name are also eligible." Is this what a job ad in the future might look like? Tom Foremski thinks so
Listeners' Comments Discussion:
- 64:58 Jeremy Pepper comments on his being hired by Weber Shandwick - yes, he's moving
- 65:44 David Phillips say the differing roles of PR and marketing is not just a semantic discussion
- 70:50 Julien corrects us about the Cirque du Soleil debut in Canada where bloggers were invited - it was in Montréal, not Toronto
- 71:38 Neville wraps the show; the FIR community on Frappr grows; how and where to send your comments; where to find the show notes
- 74:03 Shel's in Philadelphia next week
- 74:21 Outro podsafe music via the Podsafe Music Network - 143 by Stingray
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at firstname.lastname@example.org, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We'll be happy to see how we can include your audio contribution in a show.
So, until Monday February 6...
(Cross-posted from For Immediate Release, Shel's and my podcast blog.)