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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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  • For Immediate Release
    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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04 October 2004

Comments

Shel Holtz

Neville, Diane Gayeski wrote about companies using MP3 for internal communication in one of her books, as a result of which I've been showing screen shots of Cypress Semiconductor intranet pages where employees can download speeches, meetings, etc. as MP3 files. They even gave employees low-cost players so they could listen. Of course, MP3 is just the high-tech equivalent of the old idea of distributing audio cassettes so employees could hear company news and updates in the car.

Neville Hobson

That's a good example, Shel. Using audio for internal communication purposes isn't new at all. Cassette tapes! Now there's an old memory!

One very interesting thing about podcasting (or whatever we choose to call it in the organizational communication context) is how the distribution system alerting is geared to RSS. That what I find particuarly interesting about this concept: how it plugs in to such tech-base channeling, so to speak, not so much the audio process itself.

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