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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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12 October 2004


Shel Holtz

The power of Apple marketing. I have an iPod. It's not that I don't like it, it's just that it's full of flaws -- flaws I didn't have in my previous MP3 player. The only drawback to my ancient Personal Jukebox is that it's the size of a paperback novel. It predates the iPod by a couple years. Oh, and the fact that I drop it and it broke. But the iPod requires you to store your music on your computer hard drive (the PJB didn't; you recorded direct to the device); you had to manage your library on your PC (not on the PJB); the iPod still gives you an annoying break between tracks, particularly irksome when listening to classical music or rock concerts (not a problem on the PJB); and if I stop listening to a book on tape in the middle, listen to something else, then go back to the book on tape, it starts at the beginning and I have to spend a fair amount of time trying to figure out where I left off (not on the PJB). But when the marketplace gushes over a product, it's hard for complaints to see the light o' day.

The makers of the PJB have come out with a new iPod-sized device that stores 80 GB (that's 20 more than the rumored new iPod) and has all the features of the old PJB. It appears as another drive on the PC and features FM radio and a digital voice recorder. And given Apple's marketing strength, the RipDrive probably doesn't stand a chance. Form over function. Ah, well.

Neville Hobson

Shel, I've not seen those comments in any iPod reviews, so glad (if you get what I mean) to learn of your experiences.

While iPods may be the coolness du jour, there are increasing numbers of other disgital players on the market.

But arguing against an 82% current market share is no small feat, no matter how good your alternative is.

Neville Hobson

Just a follow up, Shel, on your Personal Jukebox - Dell has announced the Digital Jukebox with two models, 5Gb and 20Gb. Good commentary on Engadget - http://www.engadget.com/entry/4103333787821856/

Maybe iPod killers in terms of features/price. Not in coolness factor, though.

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