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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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« Blog monitoring: Pay or DIY options | Main | Disappointing IABC blog »

12 November 2004

Comments

Elizabeth Albrycht

I got the same release, and sent an email back asking when the link to the release would be live (I couldn't find it when I looked) and advising the sender (the President/CEO) that I don't open attachments and that sending such is bad PR practice.

I also asked how Blog Squirrel was different and/or better from the variety of free tools out there for tracking. Finally, I offered to test it vs. the tools I already use.

I haven't heard back...yet.

Neville Hobson

Elizabeth, I bet they sent that press release to every blogger listed in the 'Headlines from PR Weblogs' list.

Looking at the CyberAlert website just now, I see that the press release still isn't listed on the site. Adds to my thought that this probably was very much a "let's send this out to some bloggers" type of thing. But a Word attachment!

Mind you, it has resulted in blogger coverage, as evidenced by our conversation here and other mentions of BlogSquirrel I've seen on other blogs!

Kevin Dugan

Not to mention, when they blanket ALL of the PR bloggers blindly and we all report on it, it creates the stereotype that all we do is blog about, um, blogging.

I considered blogging it, but stopped for that reason...not to mention the poorly named service.

Octavio Isaac Rojas Orduña

Agree with you, guys.

An example of pitch bloggers good practice:
I've been invited to attend a conference in Zaragoza, Spain. The organization explained that they are inviting bloggers because they want to keep the discussion open -which means create a relation.

They are inviting mainstream media, of course, but know that one day coverage won't meet their goals completely, because the conference is part of a bigger project.

For me, this is a good lesson of how to pitch bloggers.

Actually, most of the bloggers that are invited have already post something about the conference.

Regards.

Jeremy

Yes, I too got the press release, and did blog on it.

But, I used it as a platform to note other such services, and that Factiva was getting into the game as well.

Neville Hobson

I think this is the tip of the iceberg re pitching bloggers. And while only 3 (in my case) poorly-pitched stories is by no means either a quantitative or qualitative measure, I wouldn't be surprised if that's the experience other have had so far as well.

I'm not suggesting for a minute that my blog, for example, is on a par with a professionally-run media blog. It's not. Yet I suspect that blogs like ours are beginning to attract some interest simply because we all write about PR and other communication-related business topics and, therefore, may be pereceived in a similar way to how media are perceived: a channel to market.

So, potentially, we should expect more such pitches. Hopefully, not as poorly done as this example. Mind you, that was directly from the company's CEO. I certainly would have expected greater professionalism if it had come from the PR agency.

Or is that a really naive view?

Drew B

I got it too but it's a terrible pitch and badly executed so didn't write about it. Dangerous business pitching stories to PRs!! On a hiding to nothing there.

Neville Hobson

Confirms my view, Drew, that they just sent it out on spec to everyone in the 'Headlines from PR Weblogs' list.

Elizabeth Albrycht

And a week later I still have heard nothing back regarding my questions.

Neville Hobson

That's disappointing, Elizabeth. I'll bet this company's now high on your list of those you'd definitely want to look on favourably in the future... :)

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