• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs

  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



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« The Donald is The Brand | Main | In-flight Wi-Fi really arrives and mobile phones look probable »

15 December 2004


Debbie Weil


Your point is a good one - in that the "voice" and personality behind a blog, even a business blog, are so important. BUT I stand by my statement. An effective business blog can NOT be written with poor grammar, typos, bad syntax, etc. That just won't fly. It's bad branding, poor form, etc. Sorry, but I think *basic* good writing skills are a prerequisite. If blogging evangelists don't present a blog as a controllable marketing vehicle then companies won't adopt blogs. And we know what a cool tool they are.

Neville Hobson

Good comments, Debbie.

The question "What if you're not the world's best writer but you still want to blog: what are your options?" is posed from a very general perspective. So my answer looks at that very general view, which is reflective of a great deal (if not most) of the blogs you see out there.

If anyone wants to blog, I say: Go ahead, blog away! Express yourself. So you don't write very well. No matter, give it a go, see what happens!

"See what happens" isn't a comfortable phrase for most communicators, though. So where 'conditions apply' could be argued on the word "effective" especially in a business context. And there I do agree with you that being able to effectively communicate if the written word is involved does mean good writing ability.

However, if I were in a company and were making decisions on who could blog and who could not, I would firmly be on the side of free expression over good writing ability. No matter what the blog was.

But that's just me...


Great article, Neville. I've added your thoughts/links and the Corante '20 Questions' to a page I'm developing for Spring classes in my AuburnMedia Wiki.

Thank you for the resources!


Neville Hobson

Thanks Robert!

More interesting answers to the 20 questions continue to appear on the 20 Question Blog.

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