• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
  • About Neville Hobson
  • Gmail email


  • For Immediate Release
    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

    Subscribe to podcast RSS feed

    Subscribe via iTunes

    Subscribe via Yahoo! Podcasts

    Enter your email address* and click "Vote" to cast your vote for FIR at Podcast Alley:

    *email used for vote verification.

2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs

  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



  • Listed on BlogShares
  • Blogarama - The Blog Directory
  • The British Bloggers Directory.
  • FeedDemon RSS & Atom Reader
  • Kinja, the weblog guide
  • Get Firefox!
  • Powered by TypePad
  • We're Not Afraid
  • Download iPodder, the cross-platform podcast receiver

« Blogging jump-starts your relationships | Main | Skype is getting very interesting »

31 January 2005


Neville Hobson

My post was trackbacked by The Medicated Dad from a post by George Howell, that blog's author, which fundamentally disagrees with what I said in my post, ie, I like the way the GM blog is developing. George also articulates the view that "this is just another attempt by corporate America to pretend to engage their stakeholders, while really just reading from a script." See George's blog for the full post (link above).

So I left this comment on George's post:

George, I understand your view as well. But I don't agree with you that GM's blog is a pretence at engagement.

Whatever you think about GM's motives, the reality is that they have started a new communication channel that provides them with a means to articulate points of view, and visitors (customers and anyone else with a point of view) with a means to comment on what the GM bloggers say. As with any blog - and any form of interactive communication - that doesn't mean you should automatically expect that every (or any) comment will get any kind of direct response as another comment.

As I mentioned in my post, GM has addressed a specific comment with a specific post. I've done that on my blog, too, at times where a point raised by a commenter warrants more focused commentary than just leaving a comment. Not only that, the nature of search engine and other tracking means that the topic being discussed then gets its own better visibility.

I'd cut GM a little more slack. They are the first big non-tech corporation to put their toe into the blogosphere. The blog's been going just about a month and it's still developing. See what you think after another month!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

New Blog

  • Go to www.nevillehobson.com

Google Search Nevon

Corante Network

Content Syndication


  • Verified Member of the AttentionTrust



Blog powered by Typepad
Member since 07/2004