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« Using blogs for informal relationship-building with shareholders | Main | Skype saves you money, period »

12 January 2005


Stuart Mudie

Sadly, playing games with the exchange rate is nothing new for Apple.

More examples here: http://www.benhammersley.com/weblog/2004/01/06/mini_ipod_maxi_markup.html"

Neville Hobson

Thanks Stuart.

I was just reading a BBC News report about the Shuffle. They quote the start price in the UK at 69 pounds - that's about $130 at current exchange rates.

Then a quick look at Apple websites in just two other continental countries (Germany and Spain) shows the 99 euro price ($130).

So it does indeed look like an exchange rate game across Europe.

I don't know anything about Apple's marketing strategy for the Shuffle, but this doesn't seem very smart to me. Unless they believe that European consumers really will pay big bucks for the brand.


This issue applies to pretty much anything, not just Apple (although it does piss me off). I got Keynote for $99 in the US, it was retailing for around €130 here then if i remember correctly (€79 for Keynote 2 now).

Try and run comparisons for cars, software, clothing etc. We're paying a "euro-premium" for products. But I'd rather have it this way than to use up all that money for medical treatment ;)


The price of 99€ in Europe is taxes included. Is it the same with the american price of 99$?


Well, you are going to be States-side for the NewComm Forum, and there are a few locations in NorCal. Might be worth a side trip for you to an Apple store...

Neville Hobson

Good question, Fabien. Prices in the US tend to be quoted before taxes (and shipping if applicable). So the $99 price might then have to have things like state and local taxes added.

Even so, I bet it's still a lot cheaper than the $130 equivalent price in Europe.

Jeremy, that's exactly what I have in mind... ;)

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