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  • NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
  • About Neville Hobson
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Podcast

  • For Immediate Release
    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs


  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.

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12 January 2005

Comments

George Tsiolis

Mr. Hobosn, it was with great delight that I read your article titled "Improve Shareholder Relations Via Blog". You might be surprised to know that my company, AGORA Investor Relations, does exactly this for over 20 micro-cap companies across North America - and growing at a very rapid pace.

Shareholders are ecstatic due to the increased quality and quality of communications, while public companies embrace it due to its reach and cost-efficiencies.

In the month of January, we have signed 5 new clients and are working late in the evenings preparing proposals from interested companies. Blogging for IR works and AGORA is living proof of it. To see multiple IR blogs in action right now, please visit our website at http://www.agoracom.com

If you would like to speak further about their benefits, effectiveness and efficiences, please don't hesitate to contact me.

Yours truly,
George Tsiolis, LL.B.
President
AGORA Investor Relations

Steven Streight

You are doing a great service to the global internet community by explaining how blogs are a multi-purpose communication platform.

I think of how Alexander Graham Bell allegedly said he thought telephones would be used only for sending news reports and classical music concerts to home users. The phone rings, you pick it up, listen to news updates or Schoenberg.

Some still ponder, "what do I need a blog for?" Others wait and let the pioneering firms make all the mistakes and take all the (slight) risks.

Why not jump in and make something happen?

Blogs are what web sites were supposed to be: highly interactive, frequently updated, rich in relevant content, easy to navigate, simple to use, delivering information quickly.

Now that many conventional web sites have frozen into static "online presences" and strayed from usability guidelines, blogs have invaded the web to do the job they were supposed to do.

Neville Hobson

Thanks, Steven, I appreciate your comments.

You've made some good points. And for anyone wondering about whether to start a blog for business purposes and what benefits it would bring, I'd recommend a terrific guide made available by ChangeThis that's on free download only until Jan 25 - the Beginner's Guide to Business Blogging by Debbie Weil. See my post the other day for details:

http://nevon.typepad.com/nevon/2005/01/two_star_offeri.html

Neville Hobson

George, thanks for that information. I also received your email.

What I understand from looking at your website and the client example there is that you offer companies an outsourced IR service, if I may describe it like that. I don't see a blog anywhere: what I see is a discussion forum.

I'm not dissing that, by any means. Forums can be a highly-dynamic means of developing relationships with audiences, as your example client clearly demonstrates. But it's a different type of communication channel.

With a blog for boardroom-shareholder communication such as IR Web Report suggests, one big difference is that the blogger is in charge of originating content which is the focus point for developing conversations through visitors posting comments, unlike a typical forum where any forum member can originate the content.

And, for the executive-level blogging scenario suggested here, that is far more likely to be sellable to the boardroom than the free-for-all (by comparison) approach of a discussion forum.

Take a look at the GM Fastlane Blog to see a great example of such a senior executive blogging. Although not an IR blog, it's a terrific example of how one of the most senior leaders in a company - not only a big Fortune 100 one like General Motors - can use a blog to reach out to a particular audience (customers, in this case) and develop a dynamic relationship that otherwise would not happen.

The important point here, too is that the blog is written by the GM Vice Chairman (although some in the blogging community are convinced it's actually ghosted by the PR people - I don't subscribe to that view) who is talking directly and informally with customers via the blog. It's not outsourced - that might not be good news for you!

Steven Streight

I'd love to see a list of what you feel are the best CEO or Professional blogs.

As of Oct. 2004, according to Dave Sifry of TECHNORATI, there were 5,000 "corporate blogs".

What is the best term to use to describe a blog by a serious business or organizational entity, from a CEO to an avid hobbyist to a club president to an individual entrepreneur?

Neville Hobson

Steven look no further than here - The New PR Wiki CEO Blogs List:

http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList

And here, for Europe-specific names:

http://www.corporateblogging.info/

As for the best term to describe a blog, two good resources you might want to check are Debbie Weil's and Robert Scoble's business blogging guides available from ChangeThis:

http://www.changethis.com/

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