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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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16 February 2005


Dave Taylor

"First of all, let me say that I was blown away by the response to the Blog. We received over 350 comments in the first 24 hours, with more coming in every day. I did not read them all, but read many of them."

And what message is our executive sending to the rest of the company with this statement? Sorry, I wanted to open up a communications channel, but not really a two-way one. There are a lot of you and I just can't find the time to really care about what you're saying. Ptoi. I suggest that Otellini is treading the well-trod Intel executive path of creating an us versus them culture in the firm, and while he might have heard about blogging, he doesn't "get it".

Neville Hobson

Dave, the quote I included in my post is a bit truncated. That was the relevant bit I wanted to use to illustrate the point I was making, and comes from a lengthier piece. You can see it all if you download the PDF from the Mercury website.

I think Intel's COO is doing a pretty good job, judging from the PDF content, a snapshot of what he's been writing about for employees for the past month or so. Plus the comments back.

It indicates to me that here's a leader who is making some great efforts to create and develop an open and transparent communication channel. It is two way, very much so. While I'm not familiar with Intel's culture and how open or not they are as a company, from what I can see this blog would go a long way to fostering an 'us' culture, not 'us vs. them.'

Oh, I think he gets it.

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