• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

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2005 Public Speaking

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    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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07 February 2005



Did you notice the family-friendly half time this year. It looks to me like fox is trying to win back a few people they lost last year with the 'wardrobe malfunctions.' The question still remains though... what's the bigger deal: the game or the commercials?

Barbra B. Dunnem

Budweiser had a wardrobe malfunction-based commercial that they apparently pulled at the last minute. It can be viewed at http://www.budweiser.com/wardrobe_malfunction.html

Paul Woodhouse

The actual game truly is a side event. I've watched the Super Bowl on and off for a good few years, but always from England. This year I got to finally take in the event at a wee soire in America.

Once you take into consideration all the nonsense that goes before, during and after you can only come to the conclusion that they really don't trust sport to deliver.

All the hoopla is fantastic, but do you really need to hear the Declaration of Independence before the game? They even managed to whip me up into some patriotic frenzy. If I'd got any tipsier I might just have taken the citizenship test there and then.

I also always used to think that all the talk of the adverts was a bit of a mickey- take. However, the only time half of the people I was with came anywhere near the TV was during the adverts. All this during one of the better Super Bowls in recent years.

Neville Hobson

That's a good one, Barbra. And it doesn't look to be in iFilm's list.

Emily, looks like Paul's comments answer the question - it's about the commercials!

Jeremy Pepper has a good personal review of many of the ads -


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