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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

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    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

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    The Communication Directors' Forum

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« Getting generous with Gmail invitations | Main | Upholding PR standards starts with the small things »

04 February 2005

Comments

Josh Hallett

I picked up a 1GB Shuffle yesterday in Orlando, FL (I also have the original 5GB iPod).

The thing is small! I love it. The only major issue is the slow song transfer via USB (instead of Firewire).

I had a dinner function last night and everyone that I showed it to is absolutely amazed.

Melanie Sollid

The iPod club is alive and well in Auburn too. I've had conversations with people I would never have talked to on my own because of The Headphones.

Music is one of those subjects that so many people are passionate about. Seeing someone else with one is great excuse to delve into conversations (debates?) about musical preferences.

Seeing someone's playlist is like reading a diary.

My favorite mini accesory is the iTrip. It's perfect for the drive from home to school and back for visits, and great for dj-ing at house parties and get-togethers, too.

Emily

I think the key to the iPod's success is the experience that comes with the technology. Those white headphone wires have become more about fashion than utility. The US is quickly becoming enslaved to this phenomenon.

I too have become a slave of the iPod. I love having access the plethora of songs that create a soundtrack to my daily walk to school or work. The songs of cars honking and people talking have been replaced with Air, Death Cab for Cutie, Beethoven, Cold Play, whatever fits my mood at the moment.

It makes perfect sense to me why the sales guy was excited about the iPod because he was about to introduce you to an entire sub-culture in which we belong.

Welcome.

Jeremy

And, here I walked into the Apple store in Union Square in SF, and just shook my head at the inability to meet demand (which I believe is partially a planned inability to push for greater demand).

So, if I get an iPod Shuffle, I get it. If I don't, oh well.

Neville Hobson

Lucky you, Josh :) When I inquired in the Apple Store in Walnut Creek, California, where I bought the iPod Mini last week, no stock, same as in Amsterdam today. They did have one for display, the first one I've actually seen and touched. It really is a neat little thing!

Melanie, what you say about playlists - Stuart Henshall had a great experiment with an iPod playlist. You could dial up his iPod on Skype and listen to the music he likes. He's now taken it offline, unfortunately, but that could be a way to share someone else's listening pleasure. (See Stuart's post - http://www.henshall.com/blog/archives/001099.html)

Emily, you're right about the sub culture. This whole iPod thing is a culture in itself.

Jeremy, you need to get down to Florida where Josh is...

Alex

There is no Genius Bar in MacHouse in Amsterdam because it's not an Apple Store - the only European Apple Store at the moment is in London. MacHouse is probably an independent reseller.

I have a friend who used the Genius Bar in their London store two weeks ago - and she is still raving about the service. She had a problem I want: she's freelance and will be spending a couple of months in Jamaica, so she needs to be completely mobile yet connected even when she's on the beach, which will be a lot of the time. They helped her configure her bluetooth mobile so she could use it as a modem with her laptop and gave her recommendations for printing/scanning solutions, some of which were not even stocked or made by Apple. She knew what she needed to do, but just didn't quite know how to achieve it. What I love about the Genius Bar concept is that these guys do not receive commission. They're just there to try to ensure you go away happy without the pressure of having to try to sell you things.

By the way, most of Apple's marketing money goes to its retail operations. I guess if you and others have blogged about it, my friend is raving to everyone she knows about her great experience and this is multiplied across all their stores, it seems to be money well spent.

Neville Hobson

You're right Alex - the MacHouse in Amsterdam is a reseller not Apple itself. Pretty seamless, though.

Add your friend's great experience in London to that of Steve's in San Francisco and you have an example of the ideal customer experience with a company no matter where you are. If this is the same with every Apple store - and I bet it is - then no wonder Apple has such high customer loyalty.

My iPod Mini is the first Apple product I've ever bought. For me it's a small indicator of what I hear and see about every Apple product: great design, beautiful looks, excellent quality products. And a great experience in my dealings with the company, whether that's directly or via a reseller.

Does this mean I'd buy an Apple PC? Well, those Powerbooks look pretty gorgeous! If they ran Windows, it would be an easier decision...

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