• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs

  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



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« BBC call for 'citizen journalism' | Main | IBM has 2,800 internal blogs »

04 March 2005


Steven Streight aka Vaspers the Grate

I'm wondering if the emerging CEO bloggers might set new directions for their blogs.

Are we attempting to confine them to the model of the Personal Trivia Vanity Blogs or Plogs?

I strongly agree that a CEO blog should be a candid conversation with a target audience, perhaps customers, suppliers, public, etc.

But what if some CEOs choose to do something different?

Is a blog *only* for candid communications? I wonder.

I happen to like Richard Edelman's blog. I also use my blogs, not for community building or communication, but to display my expertise and writing skills. Is this "wrong"?

I just wonder about these things. I don't have any solid answers yet.

Neville Hobson

It's good to wonder, Steven!

Hence the title of my post - there is no standard template that you apply to every executive blog.

While there is the 'purity definition' of a blog - chronological content, updated regularly, writer's personality, links, RSS, etc - there's also what I might call the 'reality definition' from the corporate viewpoint, which realizes that implementing a blog in the corporate environment may not include all of these attributes.

Does that make it not a blog?

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