• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs

  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



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« BeOS gets a new life | Main | Preparations for Global PR Blog Week 2.0 have started »

04 April 2005


Alice Marshall

Surely the thing to do is hire an ad agency where they have agency blogs. I can't think of any, but I know there are some.

Neville Hobson

Absolutely, Alice. If I were an ad agency client, I'd seriously question the agency's credibility if they proposed blogs as part of my ad planning when they don't have one themselves or don't illustrate any depth knowledge about them from the communication point of view. Same for PR agencies, for that matter.

The issue about fake blogs really is about the 'voice authenticity' of the blog, its writer(s) and the commenters. I think a fake blog can be part of a communication programme as long as it's not deceptive (meaning you know it's not for real). What then helps make it a success will be its authenticity, all other things being equal.


Personally, I have been the victim of quite a few of Capt. Morgan's horroriffic ad campaigns on the NYC Subway. It's like they strive to do the most inauthentic, laughably off-mark marketing campaigns. I think the good captain's rep is far beyond sullied at this point.

Kevin Stirtz

I think Hugh McLeod is right on target. I can think of few things less authentic than big time advertising agencies and the garbage they produce. I predict they will be among the last to geniunely adopt blogging as a part of their world, though they will no doubt work hard to convince us otherwise.

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