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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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« The Hobson and Holtz Report - Podcast #28: April 28, 2005 | Main | Who said what at Les Blogs »

29 April 2005

Comments

Chris Thilk

I think it, along with everything Hilton does, is done in character. She's always on stage and never lets up for a minute. The podcast itself does almost no marketing for the movie and is solely another vehicle for Paris to promote herself.

Incidently, I reviewed the podcast at my Movie Marketing Madness blog here: http://moviemarketingmadness.blogspot.com/2005/04/house-of-wax-podcast.html

--Chris

Neville Hobson

Thanks for that comment, Chris. I read your review after I listened to the podcast last night.

I like the start to your review: 'Worst. Five minutes. Ever.'

Actually, I thought it was pretty good! No question it's about Paris Hilton. Very informal, certainly conversational (where the word 'like' is clearly the top ranker in Paris' vocabulary).

I'd agree that there is very little about the movie in this podcast. Paris starts out by talking about being in New York to promote the movie in a segment of about a minute and a half. That was it. The rest is then Paris out and about meeting fans. Lots of them screaming and cheering in the background (well, almost foreground).

But don't you think all of this is very much in character with Paris? Think about who the target audience is (I don't know who, but I can make a few guesses: movie fans about her age) as well as how Paris is being presented (and is presenting herself) in a new and interesting way.

The title of the RSS feed that delivers the podcast is 'Paris Hilton Podcast #1', so I'm going to give it a while to see how this campaign develops.

But based on listening to this one, I'd say Warner Bros have made a pretty good start. Plus Paris - you have to give her some credit for actually doing this. Isn't this the first movie-related podcast?

Neville Hobson

Just listened to podcast #2 from last Friday. This one's 8 minutes long. It's interesting, listening to it mostly with an ear to its overall production value rather than for specific content.

It's Paris talking, what she thinks about this and that, mostly chit-chat. Innocuous stuff, probably the kind of thing Californian girls her age talk about with their friends, whether they're movie stars or not.

She ventures some opinions about David Letterman and her interview with him the night before. Not very complimentary: she talks about hating it when the media keep digging about something she doesn't want to talk about.

Overall, I like the production. Especially the 'ka-ching!' cash register sound interspersed throughout. Subliminal message there, perhaps!

Chris

Neville don't get me wrong, I'm glad Warner Bros. has jumped on the movie marketing car of the Cluetrain. Most studios have been completely ignoring any sort of new technologies, be they RSS, podcasting etc. I just would have liked to have seen the first move into this area have something - anything - to do with a movie and not latch on to the cult of personality that surrounds Ms. Hilton.

See the problem for me is that I write a regular column on movie marketing efforts and covering the websites is becoming routine: Wallpaper, trailer, production notes and such are all there usually is. Even a natural opportunity for a great site like with the recent Hitchhiker's Guide was missed.

Anyway, I love the work you and Shel Holtz do. Your FIR podcasts are the highlights of my week.

--Chris

Neville Hobson

Thanks Chris. You make good points - and Shel and discussed them in today's edition of the Hobson & Holtz Report podcast:

http://www.nevon.net/nevon/2005/05/the_hobson_and_.html

And thanks for listening to the show!

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