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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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30 May 2005


Octavio Isaac Rojas Orduña

I think Boeing is making the same mistake again.
No comments, one-way communication...
I don't trust them since Randy didn't say a word about his falling CEO.

Neville Hobson

Why would he do that, Octavio? He's a marketing guy and his blog is about Boeing's products, not Boeing's business. Your point is similar to points others have made about General Motors' blog and why the bloggers there aren't talking about issues within the business. That blog is about the products, as Boeing's is.

I agree with you re one-way communication. I'd argue Boeing could develop more effective relationships with people who come to the blog if it were a bit more directly interactive. In Randy's case, since he made commenting a lot easier to do, visitor comments have increased in quantity.

Early days, need to see how things develop.

Adam Phillabaum

I *DEFINITELY* agree about allowing comments on the Boeing Blogs.

Last summer, when I was an intern at Boeing, Suzanna Darcy-Hennemann gave a presentation to all of us... and I've never been so motivated in my life. She is truely an amazing lady.

She's ALWAYS known what she wanted to do... and she's worked her entire life to attain it. I seriously can not say enough good things about this lady. It makes me happy to know Boeing hires good people.

Neville Hobson

That's a terrific personal endorsement, Adam. I hope Suzanna hears about it!

Shel and I talked about your comment in today's edition of our bi-weekly podcast:


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