• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

Corporate Blogs

  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



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« New report focuses on PR aspects of corporate blogging | Main | Interview: Angela Sinickas and Tudor Williams - June 22, 2005 »

23 June 2005


Tom Keefe

You wrote:
"Like any other communication tool used by employees, a blog is no substitute or surrogate for the personal communication and trust that must be built and maintained between employees and their direct managers."

This point must be repeated often and loudly to middle and upper management. I was challenged recently by a process director when I said that we need to get information to front-line supervisors to disseminate to their staffs. He thought that the "best way" would be for him to send an email to the department.

I backed up my suggestion with reference books including "Communicating Change" and "Inside Organizational Communication." His response was to look at the publication dates and state, "This is old; I don't believe that this is true any more."

As recent studies continue to affirm, I was on the right track, and he was on a boat headed down the river of Denial.

On the point of employee responsibility when posting to blogs, I believe that we need to educate and train employees on the "rules," and then monitor them as necessary. I discuss how this relates to a child's request for a new pet in my blog, "Of Pets & Blogs," at http://commakazispeekez.blogspot.com/

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