• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.



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« It's worth hanging out in the IABC Cafe | Main | FIR Interview: Josh Hallett, Hyku - June 17, 2005 »

17 June 2005


Eric Eggertson

Some consumers who would balk if you asked them to download a podcast would be ecstatic if they could download the kind of audio art/news/information that appealed to them for play when it was convenient to them. For that reason, I don't have any trouble believing the 75% figure quoted.

Just as "blog" sounds too esoteric for some people, I suspect "podcast" will seem foreign to some folks who end downloading content in spite of (rather than because of) the name. Time shifted audio has much more appeal for Joe and Joanne Public, I think.

Jonathan Marks

I think podcasting as a term has taken off quite well in many parts of Europe (although Radio Sweden talks about podradio just to be different. I just had a Forrester party projecting 1996-2000 Forrester reports on a screen and laughing at how inaccurate many of the figures turned out to be. Save your 1500 bucks. Podcasting will sink or swim once easy to use production software gets there. NOT there yet, IMHO.

Neville Hobson

Good points, Eric and Jonathan.

On the TDG report, maybe that's the way to make money out of podcasting - put together a report and charge $1500 for it! But I really can't imagine anyone coughing up that kind of cash for a report where much of what you need to know is easily discoverable on the net, and free.

Mind you, the report seems focused on podcasting music, so maybe the target purchaser is the music industry. You know, those label guys with bags of cash.

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