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  • NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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  • For Immediate Release
    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.


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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

    Summit for the Future on Risk 2006 - Amsterdam, May 3-5, 2006

    IABC International Conference 2006 - Vancouver, Canada, June 4-7, 2006

2005 Public Speaking

  • Les Blogs 2.0 - Paris, December 5-6, 2005

    IABC EuroComm 2005 - Paris, Nov 30 - Dec 2, 2005

    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

    The Communication Directors' Forum

    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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  • Comprehensive list of corporate blogs on The New PR Wiki. Also there: list of CEO blogs, product blogs, podcasts and more.

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« IBM starts investor-focused podcasts | Main | Shari Kurzrok still needs help »

06 August 2005

Comments

Connected

Sounds like a pretty useless service - why don't they just put their company name say 'British Gas' into Technorati? Even better, start their own blog and let their customers tell them what they think. I think all companies should run a blog
http://www.connectedinternet.co.uk/blog/_archives/2005/8/5/1110901.html

Drew B

"Why don't they just put their company name say 'British Gas' into Technorati"
- Because that won't give the full picture. I'm not saying that Factiva have the wonder-product, but monitoring online PR and marketing campaigns isn't as simple as typing a phrase into one search engine. As a PR consultant I will give this product a go, as it may be quicker than doing it the manual way.

'Connected', Why do you think all companies should run a blog? Do you think they should disclose who the blog's author is? Neville, what are your thoughts? I like your blog though, will add it to my blogroll.

Connected

Lol nice point about posting who the blog author is but I represent only myself, not my company. I post under an alias as I don't want my views messed up with the views of the company i work for -particularly if someone from my company sees my blog and thinks I'm trying to speak on their behalf.

Alan Scott

Connected, I'm the CMO at Factiva. In response to your comment above, the problem is threefold: 1.) Blogs and consumer generated media are only one of the many media forms; 2.) If you work for a big company like, say Coca Cola (14,761,031 mentions across traditional media, blogs and consumer generated media in the past 90 days) the volume is so large that it is virtually impossible to get to all the conversations, much less fully understand what is being talked about. 3.) keyword searches (on Technorati, Google etc.) are just that: keyword searches. Factiva Insight tracks all aspects of a company including products, executives, competitiors, and then uses powerful analytics to track known issues and discover emerging issues all in a single application.

Getting that clear and complete picture fast results in competitive advantage because they can both spot and act on problems and opportunities sooner.

I completely agree with your point that they need to participate in the conversation, either through their own blogs, or participating in other's.

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