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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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« The prize for Skype | Main | End of the road for Land Rover customer »

26 September 2005


Nicole Simon

One should know in case of Serenety, that it is a calculated risk - but which is probably not known to most.

Firefly, that cancelled series, had a great fanbase which made this film happen. There have been such fans, that they travelled a lot to enter the prescreenings, at least 25 I know of which happenend throughout the US.

Where they did not show the entire film, but the raw state it was in. And people loved it. They must have seen, what fan based forums have done and if you count two and two together, you know that blogs are next.

The buzz from that like I got it for some months not from dragonpage.com especially their show Wingin' it has made me looking forward to the film and interested in *gasp* perhaps even in buying the DVD.

So in my case, it is not the blogosphere, but constant talking about it in my podosphere which gets me interested: Over time, dripping in again and again, till I notice.

Jeremy Pepper

Well, after looking at Instapundit's post, I am not surprised they invited bloggers - the company that is handling the outreach is Grace Hill Media, which specializes in religious or family films.

Past and current film campaigns include: A Walk to Remember, Because of Winn-Dixie, Kingdom of Heaven, The Greatest Game Ever Played, and the Chronicles of Narnia series.

The odd thing is that Serenity could not be counted as a family film, particularly as one of the main characters is a concubine/consort. But, after looking at the campaign for Passions of the Christ, any entertainment publicity firm would be stupid not to look to grassroots efforts, including bloggers, for outreach.

Account Deleted

As Nicole mentioned, Serenity/Firefly is ALL about grassroots efforts. Extending out into blogs is a logical step. Calculated, but not really as risky as it seems. The cancelled series has a large and devoted fanbase that has been waiting impatiently for this film for more than 2 years. They are already blogging, podcasting, going to conventions, etc, etc. I doubt they really had to ask the bloggers to write, but I think it is fair that they did -- it's a simple exchange for the privilege of seeing the movie before everyone else.

Eric Eggertson

I was going to compare this to the grassroots campaign that made Passion of the Christ so successful, but I see Jeremy has beaten me to it!

I don't think grassroots would work for just any film, but this project has all the makings for a solid grassroots campaign. Combine the general Joss Whedon fan base, throw in the fans for the cancelled TV show, and you have a small but dedicated groundswell.

Nicole Simon

I could even imagine this "Mommy? Could you please blog about it? I might be able to see this film again and perhaps they got special thinks too for them. Please?" :)

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