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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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21 September 2005


Leigh Ann Merchant

Kate Moss and her clients are facing a difficult situation. Models have been accused of using drugs for years, so this wasn't a huge shock to the public. It has been obvious lately that Kate Moss is a drug user, but the surprising part was that she was caught on camera. This was an example of bad PR from several outlets. I'm not sure if it's a case of crisis management as much as a time to be honest. It was a bad move for the company to say that they didn't know she was a drug user. You know what's going on if you are in the industry, and it doesn't help anyone to ignore a situation like this.

I think H&M should have addressed the problem more openly and honestly. It's not solely their problem to fix, even though they took a risk by hiring her in the first place if they were aware of her addiction. Kate and her agency, Storm, need to do some serious PR if they want to build back their credibility. I'm not sure if dropping her was the answer to the problem.

I don't think Kate will be out of work forever. She may have lost some jobs, but I don't think it's the end of her career as a model. I'm sure they will sign her again and have a "we support her recovery" campaign. The publicity is probably good for everyone. It should be an awakening for all models and the people they work for. It will be interesting to see how she, and her career, recovers from this incident.

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