• NevOn
    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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    For Immediate Release: The Hobson & Holtz Report - A bi-weekly podcast for professional communicators from Neville Hobson, ABC, and Shel Holtz, ABC.

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2006 Public Speaking

  • Delivering The New PR – How Blogs, Podcasts and RSS Can Work For You - Manchester, UK, February 15, 2006

    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

    Blogging for Business - London, April 4, 2006

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2005 Public Speaking

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    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

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    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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« The Hobson and Holtz Report - Podcast #72: September 29, 2005 | Main | Keeping Apple coolness intact »

02 October 2005



I've used this on a few posts and the more I look at the Cadbury Schweppes case, the more impressed I get. The finance section posts (I've got an interest there) are incisive but more important prompted me to ask a number of questions about graduates' experience. They got a hatful of awards at this year's HR Magazine bash. From what I've seen, it is well deserved.

For the next generation, this has to be one of the principle ways a company evolves its culture. If correct, this will have profound effects on the way we view HR. Instead of being the people who worry about the position of the coffee machine, they become the facilitators of managing human capital.


This post drew my attention because I am a college senior and I hope to be interviewing for a job soon. I admit that there is a lot of apprehension thinking about working ever day and handling actual clients. After all, I have been in school for the last 17 years.

What a great idea from Cadbury Schweppes! If I was interested in working for them, this would be a huge deciding factor in choosing their company. I know that these graduate bloggers have been in my place recently. They had to adjust to the business environment and learn how to be effective in their positions. It makes me feel that I could join this company and be successful too.

Since seeing your post, I have started reading these blogs and they are really interesting. I can see how they are not only beneficial for recruiting, but also for the employees. Blogging is obviously a great skill for today’s technological market. Consumers and businesses alike are using blogs to send their messages out in a personalized medium. But blogs are much than that. I think for these new employees, that it can be cathartic. They can share their concerns and experiences in an open forum instead of keeping everything to themselves. They can also read their coworkers blogs and know that they are not alone in their new job. Two birds with one stone- genius.

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