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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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« Podcasting the Conference Board conference | Main | The Hobson and Holtz Report - Podcast #74: October 6, 2005 »

06 October 2005


Erin Caldwell

The results of the survey are indeed very interesting! Initially, however, the survey left me wanting more -- I wanted more specifics, wanted to know why. Looking over the free form results and reading Edelman's post on his own blog proved to be very helpful in satisfying my curiosity.

I also enjoyed your related post, by the way, in which you detailed a few of the questions and explained how you would have liked to expand on them. It was interesting to look at the survey results, as a whole, and then read the perspective of someone who actually took the survey.

In reading the results, I thought it was particularly interesting that bloggers MOST trust other blogs as a source of information about a product. Hmm ... I think that's a pretty healthy indicator of the influence and value of blogs.

This research should be very useful as PR practitioners continue to recognize the importance of blogs. It's good to identify the gap between what PR does now (and how they currently approach bloggers) and what is actually preferred by bloggers. As I noted in my comment on Edelman's blog, the ideal objective of PR is to develop mutually beneficial relationships between and organization and all its publics. In this case, bloggers are the public ... and we need to strive to do things their way.

I thought this remark of Edelman's was especially significant: "We need to help companies enter the conversation, but they can only do that with respect, humility and honesty."

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