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    NevOn is the archive weblog of Neville Hobson, a British business communicator based in Amsterdam, The Netherlands, a record of commentary and conversations from December 2002 until 22 February 2006. This site is no longer updated - please visit www.nevillehobson.com.
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2006 Public Speaking

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    New Communications Forum 2006 - Palo Alto, USA, March 1-3, 2006

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2005 Public Speaking

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    Melcrum workshop on New Media - London, November 29, 2005

    Making the News: Blogging, Really Simple Syndication and The New PR - Sunderland, UK, November 18, 2005

    Emerce E-Day - Amsterdam, October 12, 2005

    Global PR Blog Week 2.0 - September 19-23, 2005

    PodcastCon UK - September 17, 2005

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    New Communications Forum 2005 - Napa, USA, January 26-27, 2005

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« Four things tag | Main | The richness of blogs »

11 February 2006


Amanda Freind

It seems that people either love blogging or they just don't think too highly of it. A lot of people think that they are just for people wanting to have an "online diary" of sorts. But blogs can be used in the corporate world. Blogs can be powerful and useful tools, you just have to understand how they can be used.

It is true that blogs can be used by upset customers and unhappy employees who are complaining about the company. Their comments may be read by many other customers. But, companies can use this to monitor public perception about the company. Blogs may give you a picture of what the company's reputation is like within the various publics. In this case, it would seem that blogs are used in a proactive/preventative strategy where PR practioners would have a better understanding of potential crises.

I agree that companies can also make use of blogs in time of crises. Blogs can be a great way to disseminate information to a wide range of people. I believe that blogs can also be linked to various other media, sending the posts to those outlets are they are updated on the web.

If companies were educated on the many ways that blogs can help monitor potential crises but be a useful media tool in crises, then perhaps there would not be such distrust for blogs.

Heidi Miller

OK, I've got it: the perfect title for your next blogging/podcasting/new media seminar: "DON'T PANIC!"

What do you think? Sums it up nicely, yes?

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